ÖFUURË is an award-winning African fashion brand, featuring beautiful pieces with vibrant prints and bold patterns for the everyday Queen.

Ofure is an Ishan word meaning "it is well"

Launched in 2015, ÖFUURË, has continued its dedication to creating versatile pieces that highlight the underrepresented lively colours and beautiful patterns of the African continent. 

We pride ourselves on our dedication to donning and celebrating women of all shapes and sizes. 

We believe every woman deserves to feel like Royalty inside and outside. With our eclectic array of patterns, designs, fabrics, and clothing options, we are delighted to help them channel their inner QUEEN to the rest of the world!

Whether it’s laying in bed, draped in one of our luxurious satin pj sets or soaking up the sun in an exotic beach in one of our fabulous and extensive swim options, ÖFUURË, has got you covered.

ÖFUURË, will leave you feeling REGAL no matter the occasion. 

Be bold! Be beautiful! Be fabulous!