Queen Highlight No. 5: She Is Bozoma Saint John

" I love pieces that make a statement and celebrate my shape. Fashion is a huge part of how I show up." – Bozoma J.

This month, we are spotlighting a Queen who turns everything she touches into a legacy that speaks for itself.

She is Bozoma Saint John (@badassboz). Hall of Fame marketing executive. CMO of Netflix, Apple Music, and Uber. Author. Entrepreneur. Founder of Eve by Boz. And above all else, a mother. Bozoma has spent a career walking into the most powerful rooms in the world and making them remember her name. For over a decade, she has taken ÖFUURË with her on that journey, wearing our pieces on press tours, through her travels, across television screens, and through every chapter of her story.

Keep reading to see how the woman who leads without apology has been one of our Queens since the very beginning.

Shop Bozoma's Looks →

Where are you in life right now and what’s shaping you most this season?

I am a TV personality and entrepreneur. This season, what’s shaping me most is continuing to build and expand my storytelling platforms while growing as a global business leader.

What has helped you become the woman you are today?

All of my past experiences have shaped me — being a first-generation American, a corporate leader for 25 years, a widow, and a single mom. Each chapter has contributed to who I am today.

How would you describe your personal style, and how does fashion influence how you show up in the world?

My style is bold, feminine, and expressive. I love pieces that make a statement and celebrate my shape. Fashion is a huge part of how I show up. When I feel good in what I’m wearing, it shifts my entire energy.

Which ÖFUURË piece makes you feel like "that girl" and why?

The KALI Keyhole Sequin Maxi Dress makes me feel exactly like who I am — a baddie and a corporate leader. It’s a little bit tuxedo and a lot of sparkle. It’s perfect.